The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthất bại their identities and contact information in an impressum.quý khách hàng đã xem: Impressum facebook là gì

Read on to lớn find out what an impressum is, whether or not you need one, và how khổng lồ create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of nội dung, which is legally required to be put on published online và print truyền thông media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the liên hệ information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to lớn impress or lớn engrave sầu.” The closest English equivalents to “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According khổng lồ the German Teletruyền thông Act, you need an impressum if you operate a commercial website (including business social truyền thông pages) in Germany, Austria, or Switzerlvà, regardless of whether you have sầu a .de domain name or not.

An impressum is similar to lớn a business’s privacy policy. However, privacy policies are more extensive & required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Teletruyền thông Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, tin nhắn address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users to lớn đầu vào up to lớn 2,000 characters for their impressum, after which the text is shortened, and a links to lớn the complete impressum is added.

Facebook’s Pages, Groups, và Event Policies require page administrators to lớn obey all applicable laws and regulations. This means if you’re subject to lớn the Telemedia Act, Facebook requires you to lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name & number, và VAT ID. They provide additional liên hệ information and resources for users who want to lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID and mailing address.


Birkenstock’s Facebook About Page features their business description và impressum. Although they have sầu a relatively short impressum, they provide the required business & contact information.


You can vary the length of your impressum & the order of information as long as the required information is presented.



Impressum are also referred to as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum khổng lồ your website’s full imprint or impressum page for your users’ convenience.

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How to lớn Add an Impressum on Your Facebook Page

Here’s how khổng lồ add an impressum to lớn your Facebook page:

Click Pages in the left menu of your News Feed.Go to lớn your Page & cliông xã Edit Page Info.Scroll down khổng lồ the More section và enter your business information in the Impressum field.Cliông xã Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below lớn get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business & contact information for their Switzerl& office. They also provide tương tác information for their US office for US users.


It’s a good practice for multinational companies with English websites to post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerlvà, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, & provides company details including the CEO’s name, business address, liên hệ information, & business registration information.


Follow this example by identifying who manages or owns your trang web. If your website is maintained by a third-tiệc nhỏ organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability và privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-tiệc nhỏ organization that developed their website.

Like in the example, you can choose to include your impressum in your disclaimer, or simply provide a links to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is & how to create one, let’s revisit what you need lớn know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria và Switzerland.A standard impressum text includes names of the business/website owner, business liên hệ information, và any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or nhận xét the Teletruyền thông media Act for detailed descriptions of the requirements.

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Finally, display your impressum in conspicuous places on your trang web or Facebook page khổng lồ comply with German laws.

Chuyên mục: KHÁI NIỆM LÀ GÌ
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